Design Tasks at Smartkündigen
Client
Smartkündigen
Expertise
App & Web
Category
Online service
1. Enhancing user feedback flows
The task focuses on designing a web interface that clearly distinguishes between feedback provided for service providers (e.g., Netflix, Spotify) and the feedback given for Smartkündigen’s services.
The aim is to prevent users from confusing the two, ensuring accurate feedback and reducing negative reviews mistakenly directed at Smartkündigen
Problem Statement : Misplaced Reviews Impacting Platform Perception
Users sometimes mistake the review section for service providers as a review for Smartkündigen, leading to misplaced negative feedback that can harm the platform’s reputation.
Solution approach : Improving Review Timing to Prevent Confusion
The solution clarifies feedback by separating review sections and guiding users step by step.
Additionally, provider reviews are requested during contract cancellation to ensure users know they’re reviewing the provider, while Smartkündigen reviews are collected only after the cancellation is submitted.
Conclusion
Clarifying the difference between provider and Smartkündigen feedback improves user experience, protects the platform’s reputation, and leads to higher customer satisfaction and retention.
2. Designing the "Versicherung" Feature
The goal of this task is to introduce the “Versicherung” (Insurance) feature on Smartkündigen’s web platform.
The feature aims to provide existing and new users with the opportunity to explore, select, and book insurance policies through Smartkündigen.
Problem Statement : Designing an Interface for Insurance Services Expansion
Smartkündigen aims to expand its services by offering insurance policy purchases.
The challenge is to design a clear and engaging interface that effectively communicates the available insurance types and enables users to easily book appointments with insurance experts for more information or to complete their purchase.
Solution approach : Clear Categorization, Guided Support for Insurance Selection
The “Versicherung” feature simplifies insurance browsing by organizing options into clear categories, offering detailed policy pages with coverage and cost information, and providing an easy appointment scheduling flow for consultations with Smartkündigen experts.
Conclusion
The “Versicherung” feature increases engagement, generates revenue from policy subscriptions, and builds trust through expert guidance and diverse options, ultimately boosting customer loyalty and driving platform growth.
3. Designing the "Express Versand" Feature
The “Express Versand” feature lets Smartkündigen users cancel contracts on the same day instead of the usual 3–4 days, offering a faster option to improve retention.
Problem Statement
Many users leave Smartkündigen for competitors because the platform’s standard cancellation process takes too long (3-4 business days).
Solution approach
The “Express Versand” solution uses clear messaging, a dedicated quick-access button with time estimates, a simple step-by-step process, and live notifications to keep users informed and confident during fast contract cancellations.
Conclusion
The “Express Versand” feature boosts retention, satisfaction, and competitiveness by enabling same day contract cancellations, enhancing user experience, and strengthening Smartkündigen’s market position.
4. Designing "User Registration" flow
The task focuses on converting users into registered users on the Smartkündigen platform, particularly when they are cancelling a contract.
Currently, users can cancel their contracts without logging in, and the aim is to encourage them to register or log in during the cancellation process.
Problem Statement
Users are able to cancel contracts without registering on the platform, which limits Smartkündigen’s ability to retain and engage them.
The goal is to create a flow that encourages users to log in or create an account while canceling a contract, while still allowing cancellations without registration as an option.
Solution approach
During cancellation, users will see a clear prompt to log in or sign up, with benefits like faster cancellations and tracking explained.
They can still cancel without registering, but gentle reminders will encourage them to create an account.
Conclusion
Encouraging user registration during the cancellation process will convert more users into loyal, registered customers.
This will improve user retention, provide Smartkündigen with deeper insights, and create opportunities for personalized services.